Strategic Planning

Dec 30, 202212 min read

Ready, Set, Analyze: A 2022 Year-End Checklist for Evaluating Your 2023 Marketing Strategies

It's that time of year again—time to take a step back and evaluate your marketing strategies from the past year. Well actually, a few...

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Sep 5, 20227 min read

Customer-first Strategies: Identify Your Target Persona and Other Tips

Customer-first Strategies: Identify Your Target Persona and Other Tip

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Jul 29, 20224 min read

The North Star Metric: What Truly Drives your Business

Is the "North Star Metric" (or NSM) merely another marketing jargon used to rename a concept we’re already familiar with? We speak of key...

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Jul 18, 20223 min read

Beyond Generalizations: Embracing Strategic Segmentation

When it comes to your target customers, do you think one-size-fits-all? If so, you may be missing out on endless brand opportunities. The...

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Sep 23, 20208 min read

Turning an Eye Towards Your Future Business

Think about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business

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